How Satisfied Are Lincoln Owners… Juuust A Bit
Customer service is an integral part to any business. While generating sales keeps a business in operation, if you skin the proverbial sheep, you’ll never have an opportunity to do so again.
Let’s apply that to the Lincoln Motor company. They’ve had an enormous track record serving and providing luxury vehicles to the US market. Considerably diverse, they appeal more to the high range of quality and problem solving, and certainly have a higher standard for providing value for their customers’ hard earned money.
We’re here to discover how satisfied Lincoln owners truly are, based on logic, facts and observation. Let’s give it them an honest, hard look.
Let the Customers Speak for Themselves
A study was recently conducted, asking a massive amount of car owners how satisfied they were with their respective brands. The results were startling.
They showed a virtual increase across the board. This is certainly true with the top few brands, including Lincoln who saw a 5% higher approval rating than they received in 2015. Both BMW saw a 4% jump, and Honda doubled those gains for a total 86% approval rating.
Lincoln headed the list. The number one listed car manufacturer in terms of customer satisfaction overall is Lincoln, with an 86% approval rating.
As you know, Ford itself has been amidst some stiff foreign competition. Despite other brands coming out with advanced technologies and features too early, Ford still headed their competition with 84%. This is expected to rise yet, as their roll out their continuous developments.
Honesty Seems to Be the Biggest Trigger for Customers
Volkswagen recently took a shining. It wasn’t so much an economic situation – things which are assumed to change radically as companies take on risk. For companies like Volkswagen, big uptakes after heavy short term losses are not unheard of.
What’s more significant is customer satisfaction. Whether due to not fulfilling promises, or trying to steer the consensus of customer demand, they’ve achieved a low approval rating of 78%. While not a validated fatal industry breaker, it displays clearly one reason why customers seem to favor companies like Lincoln, even in luxury demographics.
70,000 customers were interviewed in conducting this research. Contrasting the rise in the majority of brands put under the microscope, car sales overall have taken a decline.
This is not to say that certain models aren’t selling particularly well. The 2016 Lincoln MKS, for example, has seen steady increases in sales, as well as the newly construction Ford F150 with stronger, light aluminum bodies. As technologies take hold for a lower price, the car market is certainly secure, but just dealing with a temporary slump of sales across the board.
Smarter Drivers Means a Greater Demand for Quality
Big expenditures infer greater risk. However, as companies like Lincoln between to blur the line between the luxury and quality demographics, buyers of Nissan and Ford are now becoming more interested in Lincoln.
The main reason is reliability. While exclusive packages and memberships, like Lincoln’s Black Label offer remain a strictly luxury purchase, the value is becoming clear. The demographic isn’t necessarily blending, but there’s certainly a lower barrier to entry in terms of price.
Standard features haven’t become cheaper. They’ve simply expanded their capabilities, while continuously and simultaneously becoming more accessible to a greater audience.
Most of these latest updates are less related to frivolous spending as well. The hybrid engine model of the 2017 Lincoln MKC, for example, offers incredible fuel efficiency and reliable power and performance. This is leaving lower-priced competitors in the mid-sized SUV class biting their nails and trying to gain market traction in response. It makes strategic and financial sense to choose Lincoln, in many cases.